EDUCATION
Helping Colleges Connect with the Right Employers for Apprenticeships
How do you reach the right employers for your apprenticeship programmes?
A More Practical Approach
At Red Kettle Media, we keep things simple.
It’s not about reaching more businesses; it’s about reaching the ones that actually make sense for your college and your students.
A Smarter Way to Reach Employers
We use data profiling to build a clear picture of the businesses you should be speaking to.
That means companies that:
- Sit within your key subject areas
- Are local or within your catchment
- Are more likely to take on apprentices
From there, we run targeted B2B campaigns designed to start real conversations
What This Looks Like in Practice
Working with colleges across the UK, we’ve seen what happens when the targeting is right.
It becomes easier to:
- Build a stronger base of employer partners
- Bring in more relevant apprenticeship opportunities
- Match students to the right sectors
- Reach businesses that were previously hard to engage
Most importantly, it helps close the gap between students who want apprenticeships and employers who can offer them.
Let’s Start the Conversation
If you’re looking to improve how you reach employers and build better apprenticeship opportunities, we’re always happy to have a chat.
A more targeted approach can make a big difference.
understanding
The education sector has been at the heart of Red Kettle since inception.
We intimately know the cycles, the hardships and the challenges facing the industry and have worked closely with a range of education partners.
increase enrolments
Through our knowledge of campaigns, media and advertising, we have been able to provide a range of services to increase enrolments and student recruitment at key points within the year.
From main enrolment, through to apprenticeship week campaigns, in year/top up recruitment, short and full cost courses, we have a wealth of experience to offer.
maximise return
We don’t like to brag, but we’re quite good at what we do. With clients like City of Westminster College, we were able to work with them on a journey of growth through targeted campaigns and advertising.
What started as a three-year project to enrol 200 extra 16-18 year old students, ended up smashing the three-year target within two years.
This growth we were able to support through innovative activities and strong data analysis to maximise the return on expenditure.
support
We have supported education providers with strategy advice, targeted advertising, efficiently implemented social media calendars, campaigns in conjunction with media buying and a range of services to support the overall marketing, communications and student recruitment of the education faculty. We’ve also worked alongside HR departments to help recruit new staff.